THE POWER OF A LOGO

Visual or Text Logos

There is always a great debate going on about which kind of logo is more effective for a business, a visual or a text logo. Think of logos from companies like IBM, Oracle or Samsung, you could notice, the logo is designed in such a way that consist is entirely text-based with only the brand name. And some companies like Nike has a visual symbol along with the brand name in their logo. And the other kind of logo is one which only consists of a visual symbol without any brand name. A recent research says that logos with only a visual symbol is more effective and creates a sense of connection with the customers.

The logo of a company is a vital element in any business and it is also considered as an entity that provides the business with its first impression of the outside world. Hence the logo should be designed in such a way that it signifies the attitude and nature of the business in a great manner. The logo of a business is not only used in the website but find its place in various things, including the company business cards, letterheads, signages, posters, banners and wherever the company name is specified. It doesn't mean that your logo needs to flashy with a lot of colors, but need to provide a statement to the outside world about what your company stands for.

Visual or Text Logos

There is always a great debate going on about which kind of logo is more effective for a business, a visual or a text logo. Think of logos from companies like IBM, Oracle or Samsung, you could notice, the logo is designed in such a way that consist is entirely text-based with only the brand name. And some companies like Nike has a visual symbol along with the brand name in their logo. And the other kind of logo is one which only consists of a visual symbol without any brand name. A recent research says that logos with only a visual symbol is more effective and creates a sense of connection with the customers.

According to Science, our brain reacts way better to visual imagery than text content. Take for example, you can easily recall an eye-catching image with some text on it than a banner with only some long sentence written on it. This is because the sensory receptors present in our eyes tries to record everything it sees, but the problem is that it filters most part of the text content we see when compared to the visual content. Hence, we could easily recall a brand or company by simply looking into their logo. You can easily say it is Nike by seeing a swoosh sign or associate a bitten apple with Apple Inc. There are hundreds of logos out there, but only a few that get registered in the minds of the people.

Visual or Text Logos

There is always a great debate going on about which kind of logo is more effective for a business, a visual or a text logo. Think of logos from companies like IBM, Oracle or Samsung, you could notice, the logo is designed in such a way that consist is entirely text-based with only the brand name. And some companies like Nike has a visual symbol along with the brand name in their logo. And the other kind of logo is one which only consists of a visual symbol without any brand name. A recent research says that logos with only a visual symbol is more effective and creates a sense of connection with the customers.