In the success of any website and also forms an important aspect in the designing of any website. And it is this aspect that decides how users would interact with your website and what needs to be done to achieve it. When we say that a website is the online face of any business, it is important that is designed carefully to provide an easy user experience. It is also this aspect that can determine whether it could bring in more customers to the business or simply make them go away.
You only have a few seconds to convince a visitor that your website is good and usable and those few seconds may mean either a hundred dollars of business to millions of dollars of business. So the first impression you provide to the user is the best impression to convince him to stay on your website for some time. The more users spend time on your website means the more the sales you can generate.
Each and every element of the website including your color scheme, the layout and structure of your website, the navigation and the content provided should speak to your customer and make them feel associated with you or they will readily leave your site. The reason why people are always in a hurry is that there are thousands of websites vying for their attention and only if they feel comfortable or feel attracted to the website will they stay longer or even get converted into your loyal customer. You can't expect a visitor to browse through all the pages on your website to know what exactly you are dealing with or what your core business is about.
Understand Your Audience To create an ultimate user experience, you need to have a complete understanding of your target audience and should try to realize what your customers will look for in your site and what would make them happy to stay for a long time and even coming back for more. In other words, you should make them feel connected to your website in a way. Once they get connected, you can easily turn a visitor into a customer and then into a loyal customer.
According to many UX experts, there are many aspects that contribute to the success of the UX design including: * The design of your website should be done keeping in mind your target audience and what they will be looking for on your website * Less is more, meaning you got only a few seconds to impress a visitor and hence, your home page should have only images and content that articulate your primary goal, your vision etc. * Make sure to place your contact details including your phone and email address at strategic locations, if the user feels interested in your product or service and wanted to know more about that. * Quality visuals speak a lot than a thousand words. But don't clutter your page with lots of images. * Make sure the text provided on your site is readable to all ages of people.