A website is the one that showcases the products and services of a business in the online world.

Hence, it needs to professional, credible and also engaging. We all know that there are millions of websites present and every business has a stiff competition in the online arena. So you always need to be one step ahead of your competitors and for that, the first thing you need is a great website that grabs the attention of the customer easily and provides all the information a customer might seek on the website.

So let's look at some of the factors that make up for a great website.

Understanding Your Target Audience

One of the important factors of a great website is whether it is designed in a way that it has all the necessary content based on its target audience. Before working on creating your website, you need to have a clear understanding of the core purpose of your website. Whether your website is going to sell products or just to provide information and assistance to the customers about the services you offer. Even though you offer various services, your website should be focused on the primary service you offer and the majority of the content should be centered on that.

Effective Communication

We can see a lot of websites that are bogged down due to complicated and flashy designs that don't actually serve the purpose of delivering the core message about the business. And in the other hand, even though if the website design is great and looks attractive if it doesn't communicate the central message, it is not going to make people stay in your website for a long time. Especially the homepage is the most important part of your website and it should communicate your company's vision in short and crisp sentences. In other pages, makes sure to divide the content with headers and sub-headers and use bullet points wherever necessary and even include videos to grab the attention of your customers.

Easier Navigation

Website navigation is another factor that helps people to find the information easily and quickly. A crappy and complex navigation will make it difficult and a sure way to make people leave your website. Other forms of navigation include using breadcrumbs and beautifully designed clickable button to enable people to go wherever they want on your website easily.

Colour Scheme

A well thought out color scheme can really enrich the look and feel of your website. You can choose your color scheme based on your company branding to enhance your company's presence on the website. It also helps the customers to easily associate those colors with your company's brand. It is not a good idea to clutter your website with a lot of colors.

Load Time

A great website is one that doesn't frustrate the visitors with slower loading time. Make sure to optimize your images in your pages and take other necessary steps to have your website load quickly. If some fancy feature is taking time to load, it is time you cut down the feature right away.

Mobile friendly

It is time to rethink your strategy to provide access to your website only for desktop computers. Nowadays, you could have customers who could access your website through various devices including mobile phones, laptops and tablets etc. Hence it is important that turn your website into mobile-friendly to accommodate every type of customer to your website.